At Mowi, we work with the ocean to produce nutritious, delicious and supreme-quality seafood. We fulfill one fifth of global demand for farm-raised Atlantic salmon and our worldwide network of responsible sources and partners allows us to provide a vast range of fish and seafood. We are constantly driven by innovation and the desire to achieve the highest standards of sustainability.
At Mowi, we care for every aspect of our salmon. We are the only salmon producer with full internal control of our own genetics, feed, farming operations, harvesting, processing, logistics, sales and marketing.
Mowi Belgium has facilities in Bruges and Ostend. The factory in Bruges is specialized in processing and packaging of fresh fish, both salmon and a wide range of whitefish species. The factory in Ostend has a long tradition and expertise in the production of top-quality smoked salmon. It is part of Mowi ASA, one of the largest seafood companies in the world, and the world’s largest producer of Atlantic salmon. The Mowi Group in figures:
Since the Mowi adventure started in 1964 the company has grown and changed in many ways. From its humble beginnings, when a few pioneers started farming fish in their back yards, through to the present day, Mowi has become a global leader in its field. As the company has grown, both organically and as a result of mergers and acquisitions, Mowi has maintained its leading position at the forefront of the aquaculture industry.
Mowi Belgium in Bruges was founded by Jérôme Pieters In 1953 as Pieters Visbedrijf. The company changed owners several times, until it was taken over by the Mowi Group in 2006. Mowi Belgium in Ostend was founded by Joseph Boels in 1924 as La Couronne smokehouse. Since 2005 the company has been part of the Mowi Group.
The Boels family started La Couronne in Ostend.
Pieters Visbedrijf in Zeebrugge was founded by Jérôme Pieters.
The adventure of Mowi begins.
First stocking of salmon smolt in seawater. Hydro buys 50 % of Mowi.
Mowi becomes a recognized brand.
Several M&As and Norsk Hydro takes 100 % ownership of Mowi.
Pieters becomes Fjord Seafood Pieters.
Fjord Seafood Pieters buys Sterk.
La Couronne merges with Marine Harvest.
The Marine Harvest group is established from three independent companies (Pan Fish, Marine Harvest, Fjord Seafood).
Mowi establishes its own feed division, strengthening a fully integrated value chain.
Morpol becomes part of Marine Harvest Group.
Marine Harvest aquires Gray Aqua Group and Northern Harvest, and establish Mowi Canada East.
Marine Harvest once again becomes Mowi.
Marine Harvest Pieters changes its name to Mowi Belgium.
MOWI brand launch - first in Poland and Belgium, followed by France and USA in 2020.
The Brazilian soy suppliers to the salmon industry, CJ Selecta, Caramuru and Imcopa/Cervejaria Petrópolis, will implement a 100 percent deforestation and conversion free soybean value chain with 2020 as their cut-off date. No soy grown on land deforested after this deadline will be traded. This bold and historic move sets a new benchmark for global
Mowi, The Bellona Foundation, the Norwegian Seafood Federation and several major players in the fish feed industry have joined forces to improve the climate footprint of Norwegian salmon. The initiative «Råvareløftet» seeks to accelerate the development of new raw materials for fish feed. The aim is to contribute to major cuts in greenhouse gas emissions,
Today sees the publication of Ocean Panel’s new Ocean Action Agenda which will identify how countries around the world can accelerate, scale and finance ocean action. Launched in 2018, the High Level Panel for Sustainable Ocean Economy (Ocean Panel), is a unique initiative of 14 serving world leaders building momentum towards a sustainable ocean economy,
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