Traceability
Transparency from plate to egg
We believe that consumer trust is essential for all foods, especially at a time when so much emphasis is placed on purity, safety and sustainability.
We have created a system of unique QR codes for MOWI brand products that allow consumers to view the supply chain in detail, so they fully understand the care with which their food was made and the path it took.
We are in a unique position to do this because we control the entire supply chain from end to end. but also for customers.
Salmon CV
Transparency for business partners
Clarity about the origin of food is key to building consumer trust. Especially with so much emphasis being placed on their purity, safety and sustainability.
One of the strengths of owning the supply chain from start to finish is our ability to have a thorough overview at every point in the chain. It means that if there is a problem, we can get to it and address it more quickly.
One of the strengths of owning the supply chain from start to finish is our ability to have a thorough overview at every point in the chain. It means that if there is a problem, we can get to it faster and address it faster.
We can create unprecedented transparency so that our customers and consumers can follow the journey each salmon takes from the plate back to the egg, so they fully understand the care with which their food was prepared and the path it took.
Traceability information is available on all of our raw materials on the product certificate.
Some examples:
- Egg strand
- Marine production location
- Hatch date
- Sea temperature
- Harvest date
- Packing date
- Vaccination
- Treatments
- Fat and color
