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How do we decide what is important?

1. We listen to our stakeholders

As a global seafood company, our activities influence a diverse group of stakeholders. At the same time, our stakeholders’ viewpoints and decisions also have an impact of the success of our business. Therefore, ongoing engagement with our key stakeholders is inherent to our way of working. Dialogue helps build trust and, as trust is one of Mowi’s core values, we value every opportunity to listen to our stakeholders, to identify trends, to address critical issues and build partnerships. Understanding our stakeholders’ needs and interests will help us shape our strategy and better meet their expectations.

How we interact and engage with stakeholders

Consumers and customers
  • Customer surveys
  • Trade fairs
  • Meetings/dialogue responding to inquiries
  • Marketing activities of our MOWI brand
Employees
  • Employee survey
  • Intranet
  • Dialogue with employees and managers
Local communities and indigenous people
  • Community engagement plans
  • Visit to farming sites
  • Career days
  • Beach clean up days
NGOs
  • Dialogue in the context of partnerships (e.g. SeaBOS)
  • Meetings/dialogue responding to inquiries
Suppliers
  • Regular meetings to learn about new developments and accelerate more sustainable and affordable solutions
  • Dialogue in the context of industry initiatives
Media
  • Dialogue in the context of press trips
  • Press releases, trade fairs, international events
The Industry
  • Local and global industry initiatives (e.g SeaBOS, Sjømat Norge, Chilean Salmon Council)
Investors and creditors
  • Continuous dialogue, roadshows, quarterly results presentations
  • Face-to-face meetings/dialogue responding to inquiries
Authorities
  • Sea site visits
  • Participation in policy discussions
  • Feedback to open hearings regarding changes in legislation

2. We prioritize

In a world of constant change, our materiality assessment helps to identify and prioritise sustainability issues across our value chain. An issue is material to Mowi when it impacts both our business and it is important to our stakeholders. Materiality is a useful tool Mowi most material value drivers to support the development of Leading the Blue Revolution Plan. We review our materiality assessment on a yearly basis and update it more extensively every three years to ensure it remains a good representation of our business values and the external environment.

Materiality matrix

3. We align with the SDGs

The Sustainable Development Goals (SDGs) have been agreed by all 193 United Nations (UN) member states in 2015 and guide governments, civil society and the private sector in a collaborative effort for change towards a sustainable development. The SDGs described below are those considered the most material for Mowi, i.e. those where we can have the greatest impact, but we also contribute to others.

View our programs ordered by the SDGs

Knowledge

Why do we need a sustainability strategy?
We have a clear vision: Leading the Blue Revolution. To achieve it, we need a plan that supports our positive and long-term economic and social impact. Leading the Blue Revolution Plan is underpinned by specific commitments to ensure the seafood we produce and sell all over the world takes good care...
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How do we create value for society?
Our vision is to lead the Blue Revolution. Our purpose is to offer a growing population a healthy, tasty and sustainable food. Our strategy is built on a fully integrated value chain. Our guiding principles are profit, product, people, planet and values are passion, change, trust, share. ...
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What are The Sustainable Development Goals (SDGs)?
We have a clear vision: Leading the Blue Revolution. To achieve it, we need a plan that supports our positive and long-term economic and social impact. Leading the Blue Revolution Plan is underpinned by specific commitments to ensure the seafood we produce and sell all over the world takes good care...
Read more
How do we innovate?
We believe that investments in new knowledge and research will allow for sustainable increase in ocean-based food production. At Mowi, we utilize our full value chain, empowered by new and emerging technologies, to make significant strides to improve our production. Mowi is the only salmon producer ...
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How do we ensure full transparency?
Transparency builds trust. Being transparent about our environmental, social and product performance is key for building trust with our stakeholders and correcting misinformation. Our sustainability data is audited by third parties and reported according to global standards such as the Global Report...
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Our ESG Index 2021
Mowi collects and reports on a large number of sustainability metrics. The table below consolidates our environmental and social data to help with further analysis. ...
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Risk and risk management
Risk relates to uncertainty and the factors that may prevent us from generating the expected returns, reaching our goals and deliver on our strategy. Through our risk management processes we identify, quantify, and define actions to manage the risks we are facing. We split our defined risks into sub...
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