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How do we innovate?

We believe that investments in new knowledge and research will allow for sustainable increase in ocean-based food production. At Mowi, we utilize our full value chain, empowered by new and emerging technologies, to make significant strides to improve our production.

Mowi is the only salmon producer with operations in all major farming areas, and we hold internal control of our own genetics, feed, farming operations, harvesting, processing and logistics.

This provides us opportunities that are difficult to match or copy. We gather data, experiences and production practices from a global operation, to benefit one common Mowi value chain.

With full internal transparency in the breeding program, feed raw materials and recipes, farming conditions in fresh and seawater, harvesting and processing methods, any issue or desired improvement can be tackled with a multidisciplinary approach. This allows us to innovate with a higher level of precision than our competitors.

Function area

1
Breeding
2
Feed
3
Freshwater Technology
4
Environment & Sustainability
5
Seawater Technology
6
Fish Health & Welfare
7
Product quality, food safety & processing
8
Feed & Fish Performance

Breeding & genetics

1
Genomic selection for best genetics
5
Mowi cloud platform for value chain optimisation
5
Machine learning to optimise operations

Feed production

1
Nutrition and genetic interaction
2
Maintain raw material flexibility
2
Ensure optimal nutrient composition
4
Feed sustainability
4
Plastics management
4
Energy reduction
5
Mowi cloud platform for value chain optimisation
5
Machine learning to optimise operations
7
Safe feed and safe food

Fresh water / smolt production

1
Big data
8
Diets enhancing fish robustness
4
Plastics management
4
Energy reduction
4
Escape prevention and mitigation
5
Mowi cloud platform for value chain optimisation
5
Machine learning to optimise operations
7
Optimising product quality
3
Constructing state of the art RAS facilities
3
Exploring new smolt production technology platforms
3
Optimise smolt production
8
Best feeding practices
6
Improve fish robustness and welfare
6
Further reduce medicine use

Sea water production / on growing

1
Big data
1
Genomic selection for robustnes and performance
2
Diets enhancing fish robustness
4
Plastics management
4
Energy reduction
4
Escape prevention and mitigation
4
Novel methods for benthic monitoring
4
Net integrity and antifouling strategies
5
Mowi cloud platform for value chain optimisation
5
Machine learning to optimise operations
5
Remote Farm Operation Centres
5
Pilot sites for farm automation
5
Explore alternative farming technology platforms
7
Optimising product quality
8
Best feeding practices
6
Improve fish robustness and welfare
6
Further reduce medicine use
6
New and better solutions for lice control

Processing

1
Big data
4
Plastics management
4
Energy reduction
5
Mowi cloud platform for value chain optimisation
5
Machine learning to optimise operations
7
Maintain listeria control
7
Processing automation

Product

1
Big data
1
Best genetics for best quality
2
Diets for premium salmon quality
5
Mowi cloud platform for value chain optimisation
5
Machine learning to optimise operations
7
Ensure premium product quality

Knowledge

Why do we need a sustainability strategy?
We have a clear vision: Leading the Blue Revolution. To achieve it, we need a plan that supports our positive and long-term economic and social impact. Leading the Blue Revolution Plan is underpinned by specific commitments to ensure the seafood we produce and sell all over the world takes good care...
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How do we create value for society?
Our vision is to lead the Blue Revolution. Our purpose is to offer a growing population a healthy, tasty and sustainable food. Our strategy is built on a fully integrated value chain. Our guiding principles are profit, product, people, planet and values are passion, change, trust, share. ...
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How do we decide what is important?
1. We listen to our stakeholders As a global seafood company, our activities influence a diverse group of stakeholders. At the same time, our stakeholders’ viewpoints and decisions also have an impact of the success of our business. Therefore, ongoing engagement with our key stakeholders is inherent...
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What are The Sustainable Development Goals (SDGs)?
We have a clear vision: Leading the Blue Revolution. To achieve it, we need a plan that supports our positive and long-term economic and social impact. Leading the Blue Revolution Plan is underpinned by specific commitments to ensure the seafood we produce and sell all over the world takes good care...
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How do we ensure full transparency?
Transparency builds trust. Being transparent about our environmental, social and product performance is key for building trust with our stakeholders and correcting misinformation. Our sustainability data is audited by third parties and reported according to global standards such as the Global Report...
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Our ESG Index 2021
Mowi collects and reports on a large number of sustainability metrics. The table below consolidates our environmental and social data to help with further analysis. ...
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Risk and risk management
Risk relates to uncertainty and the factors that may prevent us from generating the expected returns, reaching our goals and deliver on our strategy. Through our risk management processes we identify, quantify, and define actions to manage the risks we are facing. We split our defined risks into sub...
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