Leading the Blue Revolution
Our goal is to provide a growing world population
with delicious, healthy and nutritious food from the ocean, in a way that respects our planet and allows local communities to flourish.
Our goal is to provide a growing world population
with delicious, healthy and nutritious food from the ocean, in a way that respects our planet and allows local communities to flourish.
Read Mowis Sustainability Strategy here
Mowi Sustainability Strategy Global Challenges
Why the world needs more food from from the Ocean?
Increased consumption of blue foods may reduce the consumption of terrestrial meats, consequently reducing diet-related chronic disease like hypertension, obesity and certain types of cancer.
*BFA, 2021
Health
The world’s population is expected to grow from 7.7 billion currently to 9.7 billion in 2050.
*BFA, 2021 Global Issues: Population
Popularion growth
The percentage of overexploited fisheries has gone up from 33.1 to 34.2%.
*SOFIA, 2020. The state of the world fisheries and aquaculture
Exploited resources
Blue foods have lower freshwater use and land use compared to terrestrial meats.
*BFA, 2021
Resource efficiency
Blue foods have lower GHG emissions than land-based foods (BFA, 2021). Dietary shifts towards increased seafood consumption is recognised as part of the solution to climate change.
*Ocean panel 2021 High Level Panel for a Sustainable Ocean Economy
Climate change
Globally, the share of the population aged ≥ 65 years is expected to increase from 9.3% in 2020 to around 16.0% in 2050.
*UN, 2020 World Population Ageing 2020 Highlights
Aging population
Commitments & Actions
Our Sustainability Strategy is centered around our guiding principles Planet and People and underpins commitments across our social and environmental performance through the value chain. Our commitments are set to make our business future-proof and are aligned with the UN Sustainable Development Goals (SDGs).
Materiality
Farming in harmony with nature
Knowledge
Risk relates to uncertainty and the factors that may prevent us from generating the expected returns, reaching our goals and deliver on our strategy. Through our risk management processes we identify, quantify, and define actions to manage the risks we are facing. We split our defined risks into sub...
Read more Mowi collects and reports on a large number of sustainability metrics. The table below consolidates our environmental and social data to help with further analysis. ...
Read more We believe that investments in new knowledge and research will allow for sustainable increase in ocean-based food production. At Mowi, we utilize our full value chain, empowered by new and emerging technologies, to make significant strides to improve our production. Mowi is the only salmon producer ...
Read more We have a clear vision: Leading the Blue Revolution. To achieve it, we need a plan that supports our positive and long-term economic and social impact. Leading the Blue Revolution Plan is underpinned by specific commitments to ensure the seafood we produce and sell all over the world takes good care...
Read more Transparency builds trust. Being transparent about our environmental, social and product performance is key for building trust with our stakeholders and correcting misinformation. Our sustainability data is audited by third parties and reported according to global standards such as the Global Report...
Read more Our vision is to lead the Blue Revolution. Our purpose is to offer a growing population a healthy, tasty and sustainable food. Our strategy is built on a fully integrated value chain. Our guiding principles are profit, product, people, planet and values are passion, change, trust, share. ...
Read more We have a clear vision: Leading the Blue Revolution. To achieve it, we need a plan that supports our positive and long-term economic and social impact. Leading the Blue Revolution Plan is underpinned by specific commitments to ensure the seafood we produce and sell all over the world takes good care...
Read more 1. We listen to our stakeholders As a global seafood company, our activities influence a diverse group of stakeholders. At the same time, our stakeholders’ viewpoints and decisions also have an impact of the success of our business. Therefore, ongoing engagement with our key stakeholders is inherent...
Read more Our certifications
Food from the ocean is key to provide nutritious food with a smaller climate footprint than land-based food production. It is a triple win: for People, for the Planet and the Economy. Our big goal is to unlock the potential of the ocean to produce more food for a growing world population in a way th...
Read more ASC Dashboard
Mowi endorses transparency and as part of our Aquaculture Stewardship Council (ASC) certification, we are making certain information publicly available. Full ASC assessment reports and certificates of our sites can be found here. Click on the name of the location to see the latest local ASC-repor...
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