Mowi ASA, the world’s largest producer of Atlantic salmon, made a significant investment in Atlantic Canada with the creation of Mowi Canada East. Today, a group of more than 250 dedicated employees are proudly applying their talents in rural communities across New Brunswick, Prince Edward Island, and Newfoundland and Labrador. Working together to raise healthy and nutritious salmon from egg to plate, our staff are feeding our world – safely and sustainably. Our efforts are focused on preparing delicious supreme quality product, protecting our planet, providing rewarding careers for our people, and bringing profits to the people and communities invested in Mowi.
Our business unit is led by a senior management team comprised completely of Atlantic Canadians who have dedicated their professional lives to working in aquaculture, and in Atlantic Canada.
At Mowi, we work with the ocean to produce nutritious, delicious and supreme-quality seafood. We fulfill one fifth of global demand for farm-raised Atlantic salmon and are constantly driven by innovation and the desire to achieve the highest standards of sustainability.
Since the Mowi adventure started in 1964 the company has grown and changed in many ways. From its humble beginnings, when a few pioneers started farming fish in their back yards, through to the present day, Mowi has become a global leader in its field. As the company has grown, both organically and as a result of mergers and acquisitions, Mowi has maintained its leading position at the forefront of the aquaculture industry.
The adventure of Mowi begins
First stocking of salmon smolt in seawater. Hydro buys 50 % of Mowi.
Mowi becomes a recognized brand.
Several M&As and Norsk Hydro takes 100 % ownership of Mowi.
The Marine Harvest group is established from three independent companies (Pan Fish, Marine Harvest, Fjord Seafood).
Mowi establishes its own feed division, strengthening a fully integrated value chain.
Morpol becomes part of Marine Harvest Group.
Marine Harvest aquires Gray Aqua Group and Northern Harvest, and establish Mowi Canada East.
Marine Harvest once again becomes Mowi.
MOWI brand launch
Leading the Blue Revolution is not a responsibility to take lightly. As the world population continues to grow, so does the demand for healthy food. With our oceans unable to naturally supply today’s needs, we have in a relatively short period of time, successfully supplemented hunting with farming. With aquaculture now providing more fish and
THE CHALLENGES Every day, we produce high-quality farm-raised salmon and value- added products. High quality is ensured through procedures, training, and the sharing of best practices across the Group. In addition, we are constantly improving our monitoring programs and quality assurance systems, and implementing technology that helps us deliver high-quality products across the world. OUR
THE CHALLENGE Consuming farm-raised salmon is both safe and healthy. This assertion is supported by food safety authorities across the world, and proved through our comprehensive monitoring program. We know some consumers may have concerns about farm-raised salmon containing environmental contaminants, pathogen bacteria or medicine residues. Our approach at Mowi is to be transparent and
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