MOWI gives food for thought

Once again, the recently launched MOWI branded salmon range was in the media, this time with a campaign around Good Mood Food. The brand team worked with nutrition-trained Chartered Psychologist Kimberley Wilson, author of ‘How to Build a Healthy Brain’, and conducted consumer research among 2,000 adults in the UK and found that they are eating the wrong food to boost their mood.

The survey found that 73% of consumers recognise a link between what we eat and how we feel but that 65% of adults will reach for the foods that are less likely to improve their mood.

Speaking about the consumer research, Kimberly Wilson said:

“I’ve long been an advocate of the benefits of salmon. It’s far more versatile than people realise, rich in omega-3, an essential fatty acid which the body cannot produce by itself, but it is also a great source of Vitamin B12 and Vitamin D, all known to be good for mood.”

The campaign was covered by lots of national newspapers including The Sun, The Scottish Sun, Daily Express, Daily Mirror, The Independent and Daily Star.