MOWI gives food for thought
Once again, the recently launched MOWI branded salmon range was in the media, this time with a campaign around Good Mood Food. The brand team worked with nutrition-trained Chartered Psychologist Kimberley Wilson, author of ‘How to Build a Healthy Brain’, and conducted consumer research among 2,000 adults in the UK and found that they are eating the wrong food to boost their mood.
The survey found that 73% of consumers recognise a link between what we eat and how we feel but that 65% of adults will reach for the foods that are less likely to improve their mood.
Speaking about the consumer research, Kimberly Wilson said:
“I’ve long been an advocate of the benefits of salmon. It’s far more versatile than people realise, rich in omega-3, an essential fatty acid which the body cannot produce by itself, but it is also a great source of Vitamin B12 and Vitamin D, all known to be good for mood.”