Fancy some fresh salmon tonight?

This is no problem now that the MOWI salmon range is available to order via Amazon Fresh to an ever-increasing range of postcodes.

Jo Nola, Marketing Manager, explains the move: “Consumer trends are changing all the time and, as seen with the growth of Deliveroo, impulsive shoppers who decide that day what they want for dinner that night expect to have a wider choice.”

Darren Wilson, MOWI account manager who secured the listing with Amazon, adds: “The UK is the first place where Amazon is rolling out this food delivery model so we are delighted to be part of it.”

Since launch, MOWI has performed extremely well in its first 12 weeks in-store. Nectar card data reveals over 53% of MOWI sales have been incremental to Sainsbury’s. Analysis shows that 6% of sales came from new shoppers to the store, 18% of sales were generated by new shoppers to the chiller and 29% of sales were incremental through an additional MOWI pack being added to the basket. Over 36% of sales were from repeat customers showing great satisfaction with MOWI products once tried.

James Cowan, Head of Sales, said: “MOWI has supported its key retail partner and it’s encouraging to see these results after such a short time. Our brand tracking survey shows that 47% of Sainsbury’s shoppers would seriously consider buying MOWI so there is more to come.”

Browse MOWI’s range and order from Amazon Fresh here.