MOWI Salmon is a winner this Christmas - MOWI - Scotland

MOWI Salmon is a winner this Christmas

Good Housekeeping Institute awards MOWI smoked salmon as ‘best for traditionalists’

What better way to get into the festive spirit than treating yourself to some MOWI smoked salmon? Especially when a panel of tasters at the Good Housekeeping Institute has awarded it ‘best for traditionalists’.

Our smoked salmon is expertly cured, dried and smoked and slowly prepared over many hours to give it a supreme quality, texture and tender bite. The distinctively rich flavour comes from the traditional oak chips used in the process.

It was found by the panel to deliver “a good hit of sweet smokiness, which was well-balanced with sea salt”. The Good Housekeeping Institute recommends pairing with some fresh dill and “a good squeeze of lemon to add freshness”.

Speaking about the accolade, Robin Brown, Head of Product Development and Technical at Mowi Consumer Products UK, said: “What an exciting year we have had launching the MOWI branded salmon range in the UK. It is just the icing on the Christmas cake to get recognition from the Good Housekeeping Institute in the run-up to Christmas and New Year; the most important time of the year for sales of smoked salmon!”

Salmon at Christmas

For up to six weeks, MOWI Scottish salmon fillets and MOWI smoked Scottish salmon slices will have a festive design to stand out on the shelf during such a busy period for supermarkets, full of Christmas-themed products. The new packaging design and enhanced marketing over the festive period is informed by research undertaken by the MOWI brand team which indicates that:

  • Up to a third of consumers who buy salmon from January to November forget to buy in December
  • Over 85% of December sales come from standard products

Convenience is another key feature that the MOWI brand team hopes will drive purchases, with chef’s cut fillets or easy-to-separate smoked slices making it easy for consumers to host friends and family and celebrate in style. The fact that the MOWI salmon range can easily be frozen makes it a tasty standby for extra people around the table.

Check out for Christmas recipes and top tips to try at home.

New product added to the MOWI range

As if the award for the smoked salmon wasn’t enough, the UK team has also added a brand-new product – honey slow roast salmon.

Available from Sainsbury’s, the two fillets of honey slow roast salmon replace the Piri Piri product with Sainsbury’s. Fans of the Piri Piri slow roast salmon will still be able to buy it from Tesco, however.

Our development chefs behind the pre-cooked product are confident it will do well as the combination of salmon, smoke and honey is both timeless and natural. The chef’s cut ensures succulent, beautiful fillets and all the honey is locked in with our unique cooking technique.

The honey slow roast salmon is expected to retail for £5 for two fillets.

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