Make it salmon this year!

2021 certainly ended on a high for MOWI. Our brand tracking survey reported in December that over half of all Tesco and Sainsbury’s shoppers were actively considering purchasing MOWI salmon, ahead of other branded competition. This is a great achievement considering the MOWI range has been on shelf for less than a year.

A huge thank you to the hundreds of staff at Rosyth who went the extra mile with longer shifts and overtime to cover the biggest ever Christmas out of the factory.

At the start of a new year, many of us resolve to eat better and exercise more and our brand team is full of ideas and recipes to help us.

This month, MOWI is launching a seven-day health challenge. Can you swap fish into a breakfast, lunch or dinner every day for a week? Or will you go pescatarian this January?

Why go pescatarian this January?

Eating salmon in January is a good choice to make. With long days, back to full speed at work and maybe spending more time in the gym, you will need a nutritional boost. Bursting with omega-3, salmon can help support brain function and your mood. It is also high in protein – the body’s ‘building block’ and exactly what you need after exercise.

Going pescatarian can make a major impact on reducing your carbon footprint too. Mowi has been ranked the most sustainable protein producer for the third year in a row by the award nominated Coller FAIRR Protein Producer Index, published December 1st. By choosing salmon over red meat, you are also making a positive choice for the planet.

Make it easy

Including salmon in your diet could not be easier. With ready to eat options such as smoked salmon slices that can liven up any meal, especially breakfast, to easy recipes like salmon en papillote (salmon baked in a foil pouch), the choice is endless with such a versatile protein.

An easy resolution for 2022

With no need to forego great-tasting dishes and no need to feel like you’re only taking part in a month-long ‘health kick’ but rather just tasty, healthy, feel-good food. This should be a resolution to stick to well beyond January.

For recipe ideas and inspiration, visit: https://mowisalmon.co.uk/recipes/