MOWI Salmon sponsors Steph’s Packed Lunch on Channel 4
MOWI Salmon UK has found its perfect lunch partner with Channel 4’s Steph’s Packed Lunch. As the new sponsor of the popular daytime show, TV screens across the country are beaming our delicious salmon to hungry viewers across the UK.
Jo Nola, Marketing Manager at MOWI Consumer Products UK, said: “This is a great opportunity to boost our brand awareness throughout the UK. Showcasing MOWI salmon products to an audience that enjoys cooking and eating is a perfect fit.
“The MOWI adverts feature our delicious product, as well as our farm at MacLean’s Nose. We’re really proud of what we do here at Mowi, and it is great to be able to show the rest of the UK. A few weeks into the sponsorship and we are already seeing greater interest on www.mowisalmon.co.uk and on social media.”
Steph’s Packed Lunch reaches over six million adults, many of whom are older or part-time working consumers who eat fish. MOWI appears at the start and end of the show and in each commercial break alongside ‘deliciously entertaining’ and inspiring recipe ideas from MOWI salmon.
You can watch Steph’s Packed Lunch on Channel 4, weekdays at 12:30pm, or catch-up on: www.channel4.com/programmes/stephs-packed-lunch