MOWI brand to hit primetime TV this month
A new burst of MOWI advertising will hit primetime TV from 9th October. Dedicated to generating more desire for salmon and supporting MOWI stockists, the ‘Lingo’ campaign will further raise awareness of MOWI as well as showing some of the delicious ways friends and family can enjoy MOWI salmon.
With primetime spots across many channels including ITV, Channel 4, Channel 5 and Sky, this national campaign follows the brand’s successful sponsorship of Gordon Ramsay’s Next Level Chef at the beginning of 2023.
The TV campaign will be complemented with video on demand advertising on ITVX, All4 and Sky until the end of the year. These spots target shoppers at Tesco, Sainsburys, Asda and Ocado and is in addition to the consistent digital advertising on Instagram and Facebook. All adverts showcase the MOWI range, including the new Bistro products launched in April.
Autumn will also see the launch of a new MOWI product in Tesco which will feature in the TV ad. Launching 11th October in 800 Tesco stores, consumers will be able to buy four ‘chef’s cut’ restaurant style MOWI Scottish salmon fillets for a great introductory offer for a limited time only.
Speaking about the new product, James Cowan, Head of Sales at Mowi Consumer Products, said: “Whilst inflation is coming down, consumers are still cutting back and Deloitte’s recent consumer study suggests over a third of consumers are eating out less and have spent 13% less in Q2 than they did in Q1 on eating out. Dining in is, therefore, set to remain the new dining out for some time to come. The great value four pack of MOWI Scottish salmon fillets is an opportunity for people to invite friends or family around for a guaranteed stunning homecooked meal.”