MOWI wins ASC Brand of the Year Award 2023
Nina Gomeche, MOWI Brand Manager, and Robin Brown, Head of Technical and Development at Mowi Consumer Products, collect ASC Award
MOWI has been voted the ASC Brand of the Year for 2023 in the Aquaculture Stewardship Council UK annual awards ceremony at the Fishmonger’s Hall in London on October 26th.
The dedicated ASC awards celebrate outstanding achievements and performance in sustainable seafood across the UK, honouring the remarkable retailers and brands driving sustainability and setting standards within the supply chain.
Speaking about the award, James Cowan, Head of Sales at MOWI Consumer Products UK, said: “We are thrilled that MOWI UK has been awarded ASC Brand of the Year 2023 on the back of our switch to Scottish ASC certified salmon and dedicated marketing campaigns on and off pack.
“We are proud to promote MOWI Scottish Salmon to a growing number of discerning shoppers who are increasingly aware and concerned about the provenance, ethics and sustainability of the food they buy. The ASC endorsement helps the stores where we are listed, to have a deeper connection and loyalty with their customers. Taking care from egg to plate, we also thank our dedicated farming colleagues who consistently deliver MOWI salmon to the tough standards of scrutiny from the ASC.
“The award serves as an assurance to our consumers that when they choose MOWI they are choosing a brand that is committed to both quality and sustainability.”
The award is also featured on the new brand website, mowisalmon.co.uk, which has a fresh new look and feel and features:
- Lots of new recipe inspiration
- More engaging video content and quality imagery
- An easier and more intuitive user experience to find out about the Good Mood Food health benefits of salmon
- Interesting blogs on how to cook salmon amongst other things