Inchmore Visitor Experience construction begins

Mowi’s Inchmore Hatchery is currently undergoing transformation into a unique visitor experience, enabling a range of stakeholders to learn more about the company and the aquaculture industry when they visit the site.

It is hoped that the visitor experience will showcase how the industry is helping to feed an ever-increasing world population in a sustainable way, continually adapting and evolving to improve itself and the end product.

Creative agency Dynam is leading the project, developing a concept that will appeal to key stakeholders including politicians, investors, buyers/customers, community groups and those interested in careers in the industry. The transformation makes use of bold static graphics and unique sensory displays, as well as interactive digital touchscreens featuring a series of short films that delve deeper into the Mowi story.

Speaking about the project, Fiona Patience at Dynam said: “We’re thrilled to work with the Mowi Scotland team on this project.

“Our brief was clear: create an experience that showcases the entire Mowi value chain while highlighting exciting career opportunities, important environmental commitments and Mowi’s impact on local communities across Scotland.

“Visually, we’ve made use of Mowi’s strong brand and showcased the Mowi team through striking imagery and clear messaging. This is all complemented by short films that tell the Mowi story in more detail.

“It’s so exciting to be at the stage of bringing this collective vision to life and for Mowi’s visitors to start experiencing it first-hand.”

Matt Paget, Manager at Inchmore, continues: “There are so many positive things to be said about the world of aquaculture but, being a relatively new farming industry, not many people know a lot about it.

“We’re extremely proud of what we do at Mowi, and this new visitor experience will give others an insight into it. From farm to fork as a fully integrated and circular production company, the experience will show people the good work we do to produce a healthy and sustainable home-grown product in the UK.

“Visitors will be able to learn more about what we do in their own time using the interactive facilities and sensory displays. We hope people enjoy learning more about what we do and the care we put into growing our fish.”

The build began this week and it is hoped that the experience will be ready to welcome visitors later this month.