Mowi ASA is one of the largest seafood companies in the world, and the world’s largest producer of Atlantic salmon.
Since the Mowi adventure started in 1964 the company has grown and changed in many ways. From its humble beginnings, when a few pioneers started farming fish in their back yards, through to the present day, Mowi has become a global leader in its field. As the company has grown, both organically and as a result of mergers and acquisitions, Mowi has maintained its leading position at the forefront of the aquaculture industry.
The adventure of Mowi begins
First stocking of salmon smolt in seawater. Hydro buys 50 % of Mowi.
Mowi becomes a recognized brand.
Several M&As and Norsk Hydro takes 100 % ownership of Mowi.
The Marine Harvest group is established from three independent companies (Pan Fish, Marine Harvest, Fjord Seafood).
Mowi establishes its own feed division, strengthening a fully integrated value chain.
Morpol becomes part of Marine Harvest Group.
Marine Harvest aquires Gray Aqua Group and Northern Harvest, and establish Mowi Canada East.
Marine Harvest once again becomes Mowi.
MOWI brand launch
Freshwater, saltwater. Saltwater, freshwater. Salmon farmers have a strong connection with the fish they farm as they grow from smolts in fresh water to full sized salmon in saltwater farms. Throughout the process, Mowi farmers learn how fish behave in different situations. This accumulated knowledge makes them better able to optimize their care for the fish,
Think safety first. That’s the goal of Mowi Canada West’s BrainSafe Workshops, and it’s been the job of Facilitator Mike Strasdine, the Health and Safety representative at the Port Hardy Processing Plant to remind employees about the program, as he presents refresher courses to all sites. “Most people were really receptive to the refresher,” says Strasdine. “The program runs best
“Buying local” is important to Mowi Canada West, and Category Manager Mohammed Shoaib Ahmed is one of the people whose job it is to make sure that happens when procuring goods and services for the firm. “The procurement team works with everyone on the farms, plants, hatcheries, warehouses, and the office in Campbell River, and we help to strategically source