Product Innovation
By following trends and using new techniques, Mowi actively focuses on innovation and ensures that our products meet the needs of our customers.
Creativity, precision, and innovation all play a part throughout the value chain but nowhere more so, than at the end. Watching worldwide trends is helping inspire local innovations. This is demonstrated by our extensive range of innovative products and concepts.
World-leading development
We employ 50 specialists devoted to new product development
600 new products
That’s how many ideas we have in the pipeline globally
15 new product centers
We have teams working on new products all over the world.
200-300 new products per month
We review the market constantly to spot new trends
Leading the way in more dynamic and sustainable packaging
No one knows more about salmon packaging than we do. We have in-depth knowledge of the options that will improve recycling outcomes and real expertise about the impact of design, colour and graphics on consumers in different markets. We are at the forefront of new packaging options and innovations and can advise on more sustainable packaging including new biodegradable materials and recycled PET.