How we innovate

The focus behind all innovation activities in Mowi, from small local initiatives to larger global research projects, is always the increased and improved production of sustainable, healthy and safe seafood. Our vision of Leading the Blue Revolution brings both responsibility and mandate to be industry leaders on R&D and technical innovation in the entire value chain – to move the industry forward into an even brighter future. This requires sustained financial commitment, a multitude of competencies and scientific expertise spanning several fields, and of course the ever-present will and passion to always become better at what we do.

To achieve our goals, we have diligently over time built up worldleading R&D and technical capacities within Mowi Genetics, Mowi Feed, across our processing excellence teams and in our Global R&D and Technical Department which supports primarily our Farming entities. Our R&D efforts in these critical parts of the value chain play an essential role in keeping Mowi at the forefront of the Blue Revolution. Carefully selecting the genetic properties of our salmon through cutting-edge methodologies like genomic selection, along with comprehensive nutritional and functional tailoring of our feeds, provides Mowi opportunities unlike other marine food producers.

Furthermore, Mowi has the largest dedicated research and technical division in the salmon aquaculture industry. Our Global R&D and Technical Department, consisting of 17 technical experts from areas of marine biology, fish health, technology, data science, engineering, economy, nutrition and veterinary medicine, have the main responsibility for planning, coordinating and leading global R&D efforts in Mowi. The department, working collaboratively with operational staff across the value chain and the best external researchers, supports Mowi to achieve its goals related to sustainable commercial growth, operational performance and company reputation within the fields of fish health and welfare, feed and fish performance, food safety and product quality, environment and sustainability, and farming and processing technology.

Through targeted technology development and data‑driven innovation, our R&D efforts not only strengthen operational performance across the value chain, but also actively enable the delivery of Mowi’s sustainability strategy and our ambition to Lead the Blue Revolution.

R&D investment in Mowi totalled EUR 49 million in 2025. In addition, an annual fee of 0.3% of Mowi Norway’s export value is paid to the Norwegian Seafood Research Fund (FHF), safeguarding a strong cluster for the aquaculture industry and Mowi.