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Product Innovation

Our product development teams are setting new standards of innovation with world-beating products that enhance our value chain.

Leading the way to a new generation of salmon products. Creativity, precision, and innovation all play a part throughout the value chain but nowhere more so, than at the end. Having created salmon which sets new standards of colour, taste, marbling, and freshness, we are inspiring customers all over the world with ever more delicious ways to enjoy it. Watching worldwide trends is helping inspire local innovations.

World-leading development
We employ 50 specialists devoted to new product development
600 new products
That’s how many ideas we have in the pipeline globally
15 new product centres
We have teams working on new products across the world
200-300 new products a month
We review the market constantly to spot new trends

A sushi
success story

Mowi’s sushi project started in 2015 with a small factory in Poland that began production of high-quality, nutritious, delicious sushi to be supplied to retailers to sell in outlets across Europe. From a modest launch of just 2,500 pieces per day, the project has quickly flourished and now produces 23 tonnes of sushi sets every day. That’s around 115,000 pieces and they are being distributed to 17 different European markets. This pan-European success story is a testament to our ability to bring market and consumer insights together with just the right ingredients. Pairing in-depth understanding of the European market and its potential appetite for sushi with expert product developers was inspired.

Leading the way in more dynamic and sustainable packaging

No one knows more about salmon packaging than we do. We have in-depth knowledge of the options that will improve recycling outcomes and real expertise about the impact of design, colour and graphics on consumers in different markets. We are at the forefront of new packaging options and innovations and can advise on more sustainable packaging including new biodegradable materials and recycled PET.