Our corporate ethos rests ultimately on the belief that by farming the ocean we can sustainably produce healthy, nutritious and affordable food for society at large. Our stewardship of the environment is essential to reach our long-term goals and to safeguard the interests of future generations.
We pursue an integrated sustainability strategy aligned with the United Nation’s Sustainable Development Goals (SDGs). In this strategy, long-term targets have been established for all of our guiding principles.
Mowi, the world’s leading aquaculture company, has released its Sustainability Strategy called ‘The Blue Revolution Plan’.
With our oceans covering 70 percent of our planet’s surface yet only 2% of our calorie intake is seafood, there is great potential for the ocean to produce more sustainable food.
“This plan will allow us to achieve our goal of producing more food from the ocean thus meeting the demands of a growing population while respecting the planet and helping local communities to flourish,” said Catarina Martins, chief sustainability officer at Mowi. “In committing to leading the Blue Revolution, we have set the bar high and while our sustainability targets will not be achieved overnight, they will be achieved through key innovations, partnerships and a shared vision.”
The Blue Revolution Plan is built around a tasty and nutritious product; financial responsibility and transparency; and taking care of our planet and its people.
“As we enter 2020, the world is facing global challenges such as climate change and plastic pollution,” Martins adds. “The Blue Revolution Plan will help us to focus on being part of the solution to those challenges where we operate an eco-efficient value chain and raise our salmon in harmony with nature.”
Mowi is at the forefront of technological advances transforming aquaculture industry practices. However, one company alone cannot solve all sustainability challenges. Mowi is engaged with multiple stakeholders to promote open and honest dialogue and ensure the constant improvement of regulations and environmentally and socially responsible practices.
Our goal, as part of our mission to lead the Blue Revolution, is to sustainably produce more food from the ocean to feed a growing world population. We believe that producing more food from the ocean is an integral part of dealing with major challenges faced by humanity, such as food security and climate change.
The concept of Reduce, Reuse and Recycle is a practical guide for the responsible use of planetary resources. When it comes to marine resource management, an additional ‘R’ can also make an important contribution – that of ‘Recaptured’ fishmeal (FM) and fish oil (FO). Mowi Nutrition has recently been able to implement this fourth R
Mowi is one of the world’s leading seafood companies, ranked as number one on both market capitalisation and sustainability. Mowi is also by far the world’s largest Atlantic salmon farmer with harvest volumes of 440 000 tonnes in 2020, equivalent to a global market share of approximately 20% in an industry which is still fragmented.
Visit our national websites:×