Leading the Blue Revolution

Our big goal is to produce more food from the ocean for a growing world population in a way that respects the ocean and the planet. Allows local communities to flourish while offering consumers products that are tasty, healthy and of the highest quality.

Our big goal is to produce more food from the ocean for a growing world population in a way that respects the ocean and the planet. Allows local communities to flourish while offering consumers products that are tasty, healthy and of the highest quality.

Read the full “Leading The Blue Revolution Plan”
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Global Challenges

Why the world needs more food from from the Ocean?
Increased consumption of blue foods may reduce the consumption of terrestrial meats, consequently reducing diet-related chronic disease like hypertension, obesity and certain types of cancer.
*BFA, 2021
Health
The world’s population is expected to grow from 7.7 billion currently to 9.7 billion in 2050.
*BFA, 2021 Global Issues: Population
Popularion growth
The percentage of overexploited fisheries has gone up from 33.1 to 34.2%.
*SOFIA, 2020. The state of the world fisheries and aquaculture
Exploited resources
Blue foods have lower freshwater use and land use compared to terrestrial meats.
*BFA, 2021
Resource efficiency
Blue foods have lower GHG emissions than land-based foods (BFA, 2021). Dietary shifts towards increased seafood consumption is recognised as part of the solution to climate change.
*Ocean panel 2021 High Level Panel for a Sustainable Ocean Economy
Climate change
Globally, the share of the population aged ≥ 65 years is expected to increase from 9.3% in 2020 to around 16.0% in 2050.
*UN, 2020 World Population Ageing 2020 Highlights
Aging population

Commitments & Actions

Our Sustainability Strategy is centered around our guiding principles Planet and People and underpins commitments across our social and environmental performance through the value chain. Our commitments are set to make our business future-proof and are aligned with the UN Sustainable Development Goals (SDGs).

View programs by SDGs
Materiality

How do we decide what is important for our materiality assessment?

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Materiality
Key Partnerships

We believe that we can accelerate progress by focusing on key partnerships.

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Key Partnerships

Knowledge

Why do we need a sustainability strategy?
We have a clear vision: Leading the Blue Revolution. To achieve it, we need a plan that supports our positive and long-term economic and social impact. Leading the Blue Revolution Plan is underpinned by specific commitments to ensure the seafood we produce and sell all over the world takes good care...
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How do we create value for society?
Our vision is to lead the Blue Revolution. Our purpose is to offer a growing population a healthy, tasty and sustainable food. Our strategy is built on a fully integrated value chain. Our guiding principles are profit, product, people, planet and values are passion, change, trust, share. ...
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How do we decide what is important?
1. We listen to our stakeholders As a global seafood company, our activities influence a diverse group of stakeholders. At the same time, our stakeholders’ viewpoints and decisions also have an impact of the success of our business. Therefore, ongoing engagement with our key stakeholders is inherent...
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What are The Sustainable Development Goals (SDGs)?
We have a clear vision: Leading the Blue Revolution. To achieve it, we need a plan that supports our positive and long-term economic and social impact. Leading the Blue Revolution Plan is underpinned by specific commitments to ensure the seafood we produce and sell all over the world takes good care...
Read more
How do we innovate?
We believe that investments in new knowledge and research will allow for sustainable increase in ocean-based food production. At Mowi, we utilize our full value chain, empowered by new and emerging technologies, to make significant strides to improve our production. Mowi is the only salmon producer ...
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How do we ensure full transparency?
Transparency builds trust. Being transparent about our environmental, social and product performance is key for building trust with our stakeholders and correcting misinformation. Our sustainability data is audited by third parties and reported according to global standards such as the Global Report...
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Our ESG Index 2021
Mowi collects and reports on a large number of sustainability metrics. The table below consolidates our environmental and social data to help with further analysis. ...
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Risk and risk management
Risk relates to uncertainty and the factors that may prevent us from generating the expected returns, reaching our goals and deliver on our strategy. Through our risk management processes we identify, quantify, and define actions to manage the risks we are facing. We split our defined risks into sub...
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Our certifications

Food from the ocean is key to provide nutritious food with a smaller climate footprint than land-based food production. It is a triple win: for People, for the Planet and the Economy. Our big goal is to unlock the potential of the ocean to produce more food for a growing world population in a way th...
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Policies

Here you can find all our Mowi policies....
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ASC Dashboard

Mowi endorses transparency and as part of our Aquaculture Stewardship Council (ASC) certification, we are making certain information publicly available. Full ASC assessment reports and certificates of our sites can be found here. Click on the name of the location to see the latest local ASC-repor...
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