Mowi R&D
Embracing the revolution
AI Mowi
AI Mowi has made significant progress in leveraging AI across various aspects of its integrated value chain, including yield improvement, optimizing sales and supply planning, automating business processes,
and introducing language models to facilitate administrative tasks, knowledge sharing and internal training.
Breeding & Genetic
Advanced Breeding & Genetic selection fully implemented across all programmes, utilizing tens of thousands of DNA markers to enhance breeding value accuracy.
Creating value through R&D and technical support
- Initiate, develop and validate ideas or technology that secures and developes our internal know-how
- Key external research projects
- Develop and test new technological and biological solutions
- IPR strategy and management
- Create operational insights from data analytics
- Support KPI monitoring and goal congruence
- Develop and improve best practices
- Provide expert technical and biological know-how
- Incident support
Global Technical Teams (GTTs) which:
- Ensure competency and knowledge exchange across
- Business Units (BUs)
- Represent BUs in setting priorities/defining R&D needs
- Ensure implementation and communication of competence and results into the BUs
Global policies and operational procedures:
- Ensure a one-company approach
- Approved by the Group Management Team
Our R&D and innovation facilities are spread around the world delivering solutions to our business areas, Feed, Farming and Sales & Marketing
- New Product development center
- New Product development center
- Mowi Technology
- New Product development center
- New Product development center
- Global R&D and Technical department (Headquarters)
- Closed Production Technologies
- Mowi Feed Averøy
- Blue Revolution Center (BRC, in partnership with NMBU and Sintef Ocean)
- Mowi Technology
- New Product development center
Our R&D networks located in all our farming countries ensure knowledge is shared and implementation is accelerated in key areas such as Fish Health & Welfare, Post-smolt, Smart Farming and Sea lice.
Iceland
Scotland
Ireland
Faroes
Canada East
Our Ambitions
Develop and test new technologies that lead to more cost-effective farming.
Monitor diseases and loss factors. Identify risk-factors anddevelop best practices for prevention and mitigation. Improve smolt robustness and welfare.
Develop non-medicinal methods and approaches for sea lice control.
Identity and implement safe and sustainable alternative feed ingredients.
Develop improved technological solutions for optimised processing, packaging and storage of our products.
Secure and maintain good listeria control. Continue to ensure control of environmental contaminants in fish feed and end product.
Unlock the potential of big data from Mowi integrated value chain to guide business decisions.
Governance Model
This flowchart represents the flow of knowledge and decision-making in an organization, with key entities and their interactions. The main elements are:
- External Knowledge (top-left, grey box):
- Sources include FHF projects, Innovation Norway, and peer-reviewed papers.
- Feeds into Global Networks – Thematic Networks and Global R&D and Technical.
- Internal Knowledge (bottom-left, grey box):
- Includes Atlas (global project database), customer info sheets, Mowi Academy, and intranet news.
- Feeds into Global Networks – Thematic Networks and Operational Business Units.
- Operational Business Units (left, orange box):
- Interact with Global Networks – Thematic Networks.
- Receive knowledge from internal and external sources.
- Global Networks – Thematic Networks (center-left, orange box):
- Act as a bridge between operational business units and global R&D.
- Global R&D and Technical (center, orange box):
- Handles R&D projects, technical support, and data analytics.
- Interacts with Global Networks – Thematic Networks and Group Management.
- Group Management (center-right, orange box):
- Oversees policies and best practices through the "ONE Mowi" initiative.
- Passes recommendations to the Board of Directors.
- Board of Directors (far right, orange box):
- Approves the long-term plan (5 years) and yearly budgets.
Additional elements:
- A note at the bottom mentions that "ONE Mowi is considered in National Quality Systems for operational implementation."
- Arrows indicate the flow of knowledge and decision-making between these entities.
Innovation through the value chain
- Global implementation of genomic selection
- Cryopreservation for biosecurity and top genetics
- Global processing excellence brings big data and automation to breeding
- Global implementation of genomic selection
- Cryopreservation for biosecurity and top genetics
- Global processing excellence brings big data and automation to breeding
- Fundamental Nutrient Requirements
- Raw material optimisation
- Fish health, welfare and quality
- Feed technology
- Winter and spring feeds
- Recirculation / semi-contained production
- Fundamental Nutrient Requirements
- Raw material optimisation
- Fish health, welfare and quality
- Feed technology
- Winter and spring feeds
- Recirculation / semi-contained production
- Recirculating Aquaculture Systems (RAS)
- Developing and optimising farming practices in freshwater
- Recirculating Aquaculture Systems (RAS)
- Developing and optimising farming practices in freshwater
- Safeguarding both our fish and equipment
- Sea lice mitigation and management
- Fish health
- Safeguarding both our fish and equipment
- Sea lice mitigation and management
- Fish health
- Mowi Jøsnøya – A radical change in harvesting and processing
- Optimising operational excellence
- Measuring Overall Equipment Efficiency
- Drive for Yield Improvement
- Vision Technology is the force of the future
- Efficiency is key in processing
- Entering the new stage of global reporting
- Mowi Jøsnøya – A radical change in harvesting and processing
- Optimising operational excellence
- Measuring Overall Equipment Efficiency
- Drive for Yield Improvement
- Vision Technology is the force of the future
- Efficiency is key in processing
- Entering the new stage of global reporting
