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Traceability

Transparency from plate right back to egg

We believe that consumer trust is imperative for all foods, especially at a time when so much emphasis is being placed on their purity, safety, and sustainability.

We have created a system of unique QR codes for MOWI brand products that allow consumers to examine the supply chain in detail, so they fully understand the care that has gone into their food, and the journey along which it has come.

We are in a unique position to do this because we control the whole supply chain from end to end. & but also for customers.

Salmon CV
Transparency for business partners

Clarity of food provenance is key to building trust with consumers. Especially at a time when so much emphasis is being placed on their purity, safety and sustainability.

One of the key strengths of owning the supply chain from beginning to end is our ability to maintain visibility, in depth, at every point along its length. It means that when there is a problem we can get to it faster and address it more quickly.

One of the key strengths of owning the supply chain from beginning to end is our ability to maintain visibility, in depth, at every point along its length. It means that when there is a problem we can get to it faster and address it more quickly.

We can set unprecedented transparency so our customers and consumers can retrace the journey every salmon takes from the plate right back to the egg, so they fully understand the care that has gone into their food and the journey along which it has come.

Traceability information is available on all our raw material on the product certificate.

Few examples:

  • Egg strain
  • Marine production site
  • Hatching date
  • Sea temperature
  • Harvest date
  • Pack date
  • Vaccination
  • Treatments
  • Fat and colour

The salmon journey

Salmon farming is climate friendly food production. Explore the journey of farmed salmon step by step. Throughout these stages, Mowi’s sustainable practices aim to minimize environmental impact. The goal is to produce healthy and high-quality salmon while being mindful of the ecological footprint.