Home > About > Mowi’s Value Chain > Leading the Blue Revolution

Leading the Blue Revolution

Our vision is to Lead the Blue Revolution and unlock the potential of the ocean in a way that respects our planet. This ambition drives everything we do at Mowi.

Our value chain control lets us set ambitious sustainability targets and make a positive impact on our planet. Practically, this includes sourcing sustainable feed ingredients, reducing greenhouse gas emissions, sourcing more and more of our electricity from renewable sources, and looking at our plastic usage at every stage of the business.

This is all underpinned by investment in robust research and development by teams across the entire Mowi value chain who continually look at how we can innovate and be more sustainable moving forward.