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Mar 30, 2022

Mowi Annual Report 2021


Mowi’s 2021 Annual Report has been released today. Covering a year where market conditions gradually improved with the Covid-19 pandemic on the wane in the main markets for salmon. Even as the pandemic continued to present a challenging environment, Mowi delivered all-time high volumes in both Farming and Consumer Products.

CEO, Ivan Vindheim, said: “Mowi’s mission to provide sustainable and healthy food to a growing world population is crucial. Mowi’s employees have demonstrated enormous flexibility and determination to maintain production even in challenging times.”

Mowi is by far the world’s largest producer of salmon, a scientifically proven natural superfood. Salmon is versatile and appeals to people of all ages with its highly appetising taste, look, texture and colour. We are working on many important initiatives that will further develop the company and bring it into the future. In Farming, we are working along three main pillars; volume growth, cost and sustainability. In Sales & Marketing, we are putting the customer at the core of all our activities related to products, branding and operational excellence. With regards to the Feed division we continue to work on operational improvements and cost optimisation, and it is comforting to see that our feed is performing very well.

Going forward, our priorities include:

  • Volume growth
  • Continued cost improvement
  • Sustainability
  • Brand roll-out
  • Digitalisation and automation – Mowi 4.0
  • Develop our people and leaders

Ivan continues: “Leading a Blue Revolution is not easy but we believe Mowi’s unique strengths – our global presence, being fully integrated and being a front runner on innovation and R&D – will make a positive impact in the world.”

To read Mowi’s 2021 Annual Report, click here.