Our vision is to lead the Blue Revolution. Our purpose is to offer a growing population a healthy, tasty and sustainable food. Our strategy is built on a fully integrated value chain. Our guiding principles are profit, product, people, planet and values are passion, change, trust, share.
Why do we exist as a company?
Our vision
Leading the Blue Revolution
Our purpose
Offer a growing population a healthy, tasty and sustainable food
Our strategy
A fully integrated value chain
Our Guiding Principles
Profit, Product, People and Planet
Our values
Passion, Change, Trust and Share
Where do we make a difference?
Feed
Leading the Blue Revolution
Farming
Farm-raised Atlantic salmon and primary processing in Norway, Scotland, Chile, Canada, Ireland, Faroes.
Sales & marketing
Secondary processing, value added operations, sales and logistics in Europe, US and Asia.
How do we succeed?
Global presence
Making food from the ocean available worldwide
Fully integrated
From feed to fork
Focus on product quality and sustainability
The Mowi Way
One company approach to the highest standards
Innovation
R&D teams and global technical networks
The value we create
Consumers and customers
- Offer safe, sustainable and tasty food
- Focus on consumer and customer value to be the preferred supplier
- Dietary shifts to higher consumption of fish will reduce global GHG emissions
Employees
- Enable a sense of purpose
- Support employees to grow
- Safe working environment
Local communities
- Enable local economic prosperity
- Offer local employment
NGOs
- Promote dialogue and continuous improvement
Suppliers
- Work with suppliers to promote more sustainable solutions
Media
-
Contribute to fact-based communication
Industry
- Sharing best practices
- Facilitate the development and implementation of industry standards
Investors and creditors
- Grow revenue and reduce costs
- Reduce risks of investment
- Improve Return On Investments
Authorities
- Facilitate the development and implementation of smart, fair and enforced industry regulations
