Leading the Blue Revolution is our vision. Our goal is to provide healthy, delicious and sustainable food for a growing population. Our strategy is based on a fully integrated value chain. Our founding principles are Profit, Product, People, Planet and our values are Passion, Change, Trust, Share.
Why do we exist as a company?
Our vision
Leading the Blue Revolution
Our goal
Providing healthy, delicious and sustainable food to a growing population
Our strategy
A fully integrated value chain
Our guidelines
Profit, Product, People and Planet
Our values
Passion, Change, Trust and Share
Where do we make a difference?
Enter
Leading the Blue Revolution
Aquaculture
Farmed Atlantic salmon and primary processing in Norway, Scotland, Chile, Canada, Ireland and Faroe Islands
Sales & marketing
Secondary processing, value-added activities, sales and logistics in Europe, the U.S. and Asia
How do we succeed?
Global presence
Making food from the ocean available worldwide
Fully integrated
From feed to fork
Focus on product quality and sustainability
The Mowi Way
One company approach to the highest standards
Innovation
R&D teams and global technical networks
The value we create
Consumers and customers
- Offer safe, sustainable and tasty food
- Focus on consumer and customer value to be the preferred supplier
- Dietary changes to more fish consumption will reduce global greenhouse gas emissions
Employees
- Enabling a sense of purpose
- Supporting employees to grow
- Secure work environment
Local communities
- Enable local economic prosperity
- Provide local employment opportunities
NGOs
- Promote dialogue and continuous improvement
Suppliers
- Working with suppliers to promote more sustainable solutions
Media
-
Contribute to fact-based communication
Industry
- Sharing best practices
- Facilitate the development and implementation of industry standards
Investors and creditors
- Increase sales and reduce costs
- Reduce investment risks
- Improve return on investment
Authorities
- Facilitate the development and implementation of smart, fair and enforced regulations for the industry
