Search

You are going to open MOWI Global page

Continue
Home Sustainability Knowledge How do we innovate?

How do we innovate?

We believe that investment in new knowledge and research will enable a sustainable increase in ocean-based food production. At Mowi, we use our entire value chain, supported by new and emerging technologies, to make significant progress in improving our production.

Mowi is the only salmon producer with operations in all major breeding areas and we have internal control over our own genetics, feed, breeding operations, harvesting, processing and logistics.

This provides us with capabilities that are difficult to match or replicate. We gather data, experience and production practices from a global operation for the benefit of one common Mowi value chain.

With full internal transparency into the breeding program, feed ingredients and recipes, breeding conditions in fresh and seawater, harvesting and processing methods, any problem or desired improvement can be addressed with a multidisciplinary approach. This allows us to innovate more precisely than our competitors.

Function area

1
Breeding
2
Environment & Sustainability
3
Feed
4
Feed & Fish Performance
5
Fish Health & Welfare
6
Freshwater Technology
7
Product quality, food safety & processing
8
Seawater Technology

Breeding and genetics

1
Genomic selection for the best genetics
8
Mowi cloud platform for value chain optimization
8
Machine Learning to optimize operations

Production of feed

1
Nutrition and genetic interaction
3
Maintain flexibility of raw materials
3
Ensuring optimal composition of nutrients
2
Feed sustainability
2
Plastic management
2
Energy Savings
8
Mowi cloud platform for value chain optimization
8
Machine Learning to optimize operations
7
Safe feed and safe food

Fresh water / smolt production

1
Big data
4
Diets that improve fish robustness
2
Plastic management
2
Energy Savings
2
Escape prevention and mitigation
8
Mowi cloud platform for value chain optimization
8
Machine Learning to optimize operations
7
Optimization of product quality
6
Building advanced RAS facilities
6
Exploration of new platforms for smolt production
6
Optimize production of smolt
4
Best nutritional practices
5
Improve the robustness and well-being of fish
5
Further reduce medication use

Seawater production / culture

1
Big data
1
Genomic selection for robustness and performance
3
Diets that improve fish robustness
2
Plastic management
2
Energy Savings
2
Escape prevention and mitigation
2
New methods for soil monitoring
2
Grid integrity and antifouling strategies
8
Mowi cloud platform for value chain optimization
8
Machine Learning to optimize operations
8
Remote Farm Operation Centers
8
Pilot sites for nursery automation
8
Exploring alternative breeding technology platforms
7
Optimize product quality
4
Best feeding practices
5
Improve the robustness and well-being of fish
5
Further reduce medication use
5
New and better solutions for lice control

Processing

1
Big data
2
Plastic management
2
Energy Savings
8
Mowi cloud platform for value chain optimization
8
Machine Learning to optimize operations
7
Keeping listeria under control
7
Processing Automation

Product

1
Big data
1
Best genetics for the best quality
3
Diets for top quality salmon
8
Mowi cloud platform for value chain optimization
8
Machine Learning to optimize operations
7
Ensuring first-class product quality

Knowledge

Risk refers to uncertainty and the factors that may prevent us from achieving expected returns, achieving our goals and delivering on our strategy. Through our risk management processes, we identify, quantify and define actions to manage the risks we face. We break down our defined risks into subcat...
Read more
Mowi collects and reports a wide range of sustainability metrics. The table below summarizes our environmental and social data to aid in further analysis. ...
Read more
We have a clear vision: Leading the Blue Revolution. To achieve this, we need a plan that supports our long-term positive economic and social impact. Leading the Blue Revolution Plan is backed by specific commitments to ensure that the seafood we produce and sell around the world takes good care of ...
Read more
Transparency builds trust. Being transparent about our environmental, social and product performance is essential for building trust with our stakeholders and correcting misinformation. Our sustainability data is verified by third parties and reported according to global standards such as the Global...
Read more
Leading the Blue Revolution is our vision. Our goal is to provide healthy, delicious and sustainable food for a growing population. Our strategy is based on a fully integrated value chain. Our founding principles are Profit, Product, People, Planet and our values are Passion, Change, Trust, Share. ...
Read more
We have a clear vision: Leading the Blue Revolution. To achieve this, we need a plan that supports our long-term positive economic and social impact. The Leading the Blue Revolution Plan is backed by specific commitments to ensure that the seafood we produce and sell around the world takes good care...
Read more
1. We listen to our stakeholders As a global producer of seafood, our activities affect a diverse group of stakeholders. At the same time, the views and decisions of our stakeholders also affect the success of our business. Therefore, ongoing engagement with our key stakeholders is inherent in the w...
Read more