1. We listen to our stakeholders
As a global producer of seafood, our activities affect a diverse group of stakeholders. At the same time, the views and decisions of our stakeholders also affect the success of our business. Therefore, ongoing engagement with our key stakeholders is inherent in the way we operate. Dialogue helps build trust, and because trust is one of Mowi’s core values, we value every opportunity to listen to our stakeholders, identify trends, address critical issues and build partnerships. Understanding the needs and interests of our stakeholders helps us shape our strategy and better meet their expectations.
How we engage with stakeholders
- Customer surveys
- Trade shows
- Meetings/dialogue answering questions
- Marketing activities of our MOWI brand
- Employee survey
- Intranet
- Dialogue with employees and managers
- Plans for community involvement
- Visits to breeding sites
- Career days
- Clean-up days
- Dialogue in the context of partnerships (e.g. SeaBOS)
- Meetings/dialogue answering questions
- Regular meetings to learn about new developments and accelerate more sustainable and affordable solutions
- Dialogue as part of sector initiatives
- Dialogue in the context of press trips
- Press releases, trade fairs, international events
- Local and global industry initiatives (e.g. SeaBOS, Sjømat Norge, Chilean Salmon Council)
- Ongoing dialogue, road shows, presentations of quarterly results
- Personal meetings/dialogue to answer questions
- Visits at sea
- Participation in policy discussions
- Feedback to public hearings on legislative changes
2. We prioritize
In a world that is constantly changing, our materiality assessment helps identify and prioritize sustainability issues in our value chain. An issue is material to Mowi if it both affects our business and is important to our stakeholders. Materiality is a useful tool for Mowi to identify most material value drivers to support the development of the Leading the Blue Revolution Plan. We review our materiality assessment annually and update it more comprehensively every three years to ensure it continues to accurately reflect our corporate values and the external environment.
Materiality Matrix
3. We align with the SDGs.
The Sustainable Development Goals (SDGs) were agreed upon in 2015 by all 193 United Nations (UN) member states and provide a guide for governments, civil society and the private sector to work together for change toward sustainable development. The SDGs described below are those that are most material to Mowi, that is, the SDGs on which we can have the greatest impact, but we also contribute to other SDGs.
View our programs ranked by the SDGs
