About
- Caring for the welfare of fish is an ethical responsibility and an integral part of our business strategy because it can affect our productivity and reputation.
- Fish welfare is recognized as an important long-term value driver for Mowi.
- We recognize the accepted Five Freedoms for animal welfare and use the World Organization for Animal Health (WAOH) definition of animal welfare.
Our strategy
- Implement Mowi’s wellness policy
- Increase disease prevention/resistance & survival
- Implement global training
- Implement global monitoring
Goals
- By 2025, 99.5% marine survival (average month)*
- Reduction in antibiotic use as of 2015
- By 2023, at least 50% of our stock with real-time welfare monitoring
*Global Salmon Initiative methodology
KPIs
- Mortality %
- Antibiotic use
- % sites with global welfare assessment form
- % sites with real-time welfare monitoring
