Search

You are going to open MOWI Global page

Continue
Home Sustainability Knowledge How do we decide what is important?

How do we decide what is important?

1. We listen to our stakeholders

As a global seafood company, our activities influence a diverse group of stakeholders. At the same time, our stakeholders’ viewpoints and decisions also have an impact of the success of our business. Therefore, ongoing engagement with our key stakeholders is inherent to our way of working. Dialogue helps build trust and, as trust is one of Mowi’s core values, we value every opportunity to listen to our stakeholders, to identify trends, to address critical issues and build partnerships. Understanding our stakeholders’ needs and interests will help us shape our strategy and better meet their expectations.

How we interact and engage with stakeholders

Consumers and customers
  • Customer surveys
  • Trade fairs
  • Meetings/dialogue responding to inquiries
  • Marketing activities of our MOWI brand
Employees
  • Employee survey
  • Intranet
  • Dialogue with employees and managers
Local communities and indigenous people
  • Community engagement plans
  • Visit to farming sites
  • Career days
  • Beach clean up days
NGOs
  • Dialogue in the context of partnerships (e.g. SeaBOS)
  • Meetings/dialogue responding to inquiries
Suppliers
  • Regular meetings to learn about new developments and accelerate more sustainable and affordable solutions
  • Dialogue in the context of industry initiatives
Media
  • Dialogue in the context of press trips
  • Press releases, trade fairs, international events
The Industry
  • Local and global industry initiatives (e.g SeaBOS, Sjømat Norge, Chilean Salmon Council)
Investors and creditors
  • Continuous dialogue, roadshows, quarterly results presentations
  • Face-to-face meetings/dialogue responding to inquiries
Authorities
  • Sea site visits
  • Participation in policy discussions
  • Feedback to open hearings regarding changes in legislation

2. We prioritize

In a world of constant change, our materiality assessment helps to identify and prioritise sustainability issues across our value chain. Mowi follows a double materiality analysis and has developed its own framework and approach considering both impact and financial significance, grounded in the Corporate Sustainability Reporting Directive (CSRD) requirements. Our updated materiality matrix reflects ESRS* topics and is aligned with our sustainability strategy, Leading the Blue Revolution Plan. Throughout our review we also align our sustainability topics, targets and performance metrics with the Sustainable Development Goals (SDGs). Mowi will periodically revisit and refresh this assessment, ensuring our alignment with dynamic stakeholder expectations and evolving industry landscapes.

3. We align with the SDGs

The Sustainable Development Goals (SDGs) have been agreed by all 193 United Nations (UN) member states in 2015 and guide governments, civil society and the private sector in a collaborative effort for change towards a sustainable development. The SDGs described below are those considered the most material for Mowi, i.e. those where we can have the greatest impact, but we also contribute to others.

View our programs ordered by the SDGs

Knowledge

At Mowi, we are committed to achieving a zero-fish-escape target. Escape incidents are very rare during a production cycle; however, due to unforeseen factors, fish may escape from our farming facilities. Salmon escapes are most commonly caused by severe weather, structural issues at farming sites, ...
Read more
We care for every aspect of our salmon and are the only salmon producer with complete control over our value chain, from genetics and feed, to processing and logistics. Having an integrated value chain allows us to take the lead in all key areas, control our products from roe to plate, and be more p...
Read more
Caring for our fish lies at the heart of what we do, and our primary goal at Mowi is to raise healthy fish and protect their welfare at every stage of the farming process. Our salmon are cared for to industry-leading health and welfare standards by our highly trained farmers, veterinarians and biolo...
Read more
The aquaculture industry has some of the strongest regulations globally, particularly around environmental protection. Mowi adheres to rigorous operations and an ongoing monitoring programme to ensure that the environment is protected and that there are no negative long-term impacts. ...
Read more
At Mowi, we select the strongest, healthiest, and tastiest of each generation to create the finest broodstock. We invest significant efforts and resources to improve the performance, disease resistance, welfare and quality of our fish. ...
Read more
Mowi uses a combination of farming techniques to ensure our salmon have the best start in life. Whether on land or at sea, we raise our salmon using various farming techniques that closely resemble a salmon’s natural life cycle. ...
Read more
The main difference between wild-caught and farm-raised salmon is their environment and diet – wild salmon come from natural oceans and eat items found in the marine ecosystem, while farm-raised salmon are grown in controlled settings and fed a scientifically managed diet – neither of wh...
Read more
Mowi’s sustainable salmon farming practices prioritise minimising environmental impact. Our farms adhere to stringent sustainability certifications to ensure they operate in an environmentally friendly manner. Some of our other efforts include controlling waste, freshwater stewardship, and implement...
Read more
Risk relates to uncertainty and the factors that may prevent us from generating the expected returns, reaching our goals and deliver on our strategy. Through our risk management processes we identify, quantify, and define actions to manage the risks we are facing. We split our defined risks into sub...
Read more
Mowi collects and reports on a large number of sustainability metrics. The table below consolidates our environmental and social data to help with further analysis. ...
Read more
We believe that investments in new knowledge and research will allow for sustainable increase in ocean-based food production. At Mowi, we utilize our full value chain, empowered by new and emerging technologies, to make significant strides to improve our production. Mowi is the only salmon producer ...
Read more
We have a clear vision: Leading the Blue Revolution. To achieve it, we need a plan that supports our positive and long-term economic and social impact. Leading the Blue Revolution Plan is underpinned by specific commitments to ensure the seafood we produce and sell all over the world takes good care...
Read more
Transparency builds trust. Being transparent about our environmental, social and product performance is key for building trust with our stakeholders and correcting misinformation. Our sustainability data is audited by third parties and reported according to global standards such as the Global Report...
Read more
Our vision is to lead the Blue Revolution. Our purpose is to offer a growing population a healthy, tasty and sustainable food. Our strategy is built on a fully integrated value chain. Our guiding principles are profit, product, people, planet and values are passion, change, trust, share. ...
Read more
We have a clear vision: Leading the Blue Revolution. To achieve it, we need a plan that supports our positive and long-term economic and social impact. Leading the Blue Revolution Plan is underpinned by specific commitments to ensure the seafood we produce and sell all over the world takes good care...
Read more