1. We listen to our stakeholders
As a global seafood company, our activities influence a diverse group of stakeholders. At the same time, our stakeholders’ viewpoints and decisions also have an impact of the success of our business. Therefore, ongoing engagement with our key stakeholders is inherent to our way of working. Dialogue helps build trust and, as trust is one of Mowi’s core values, we value every opportunity to listen to our stakeholders, to identify trends, to address critical issues and build partnerships. Understanding our stakeholders’ needs and interests will help us shape our strategy and better meet their expectations.
How we interact and engage with stakeholders
- Customer surveys
- Trade fairs
- Meetings/dialogue responding to inquiries
- Marketing activities of our MOWI brand
- Employee survey
- Intranet
- Dialogue with employees and managers
- Community engagement plans
- Visit to farming sites
- Career days
- Beach clean up days
- Dialogue in the context of partnerships (e.g. SeaBOS)
- Meetings/dialogue responding to inquiries
- Regular meetings to learn about new developments and accelerate more sustainable and affordable solutions
- Dialogue in the context of industry initiatives
- Dialogue in the context of press trips
- Press releases, trade fairs, international events
- Local and global industry initiatives (e.g SeaBOS, Sjømat Norge, Chilean Salmon Council)
- Continuous dialogue, roadshows, quarterly results presentations
- Face-to-face meetings/dialogue responding to inquiries
- Sea site visits
- Participation in policy discussions
- Feedback to open hearings regarding changes in legislation
2. We prioritize
In a world of constant change, our materiality assessment helps to identify and prioritise sustainability issues across our value chain. An issue is material to Mowi when it impacts both our business and it is important to our stakeholders. Materiality is a useful tool Mowi most material value drivers to support the development of Leading the Blue Revolution Plan. We review our materiality assessment on a yearly basis and update it more extensively every three years to ensure it remains a good representation of our business values and the external environment.
Materiality matrix
3. We align with the SDGs
The Sustainable Development Goals (SDGs) have been agreed by all 193 United Nations (UN) member states in 2015 and guide governments, civil society and the private sector in a collaborative effort for change towards a sustainable development. The SDGs described below are those considered the most material for Mowi, i.e. those where we can have the greatest impact, but we also contribute to others.
View our programs ordered by the SDGs
