Our vision is to lead the Blue Revolution. Our purpose is to offer a growing population a healthy, tasty and sustainable food. Our strategy is built on a fully integrated value chain. Our guiding principles are profit, product, people, planet and values are passion, change, trust, share.
Why do we exist as a business?
Our Guiding Principles
Where do we play?
Sales & marketing
How do we succeed?
Focus on product quality & sustainability
The Mowi way
The Value we Create
- Offer safe, sustainable and tasty food
- Focus on consumer and customer value to be the preferred supplier
- Dietary shifts to higher consumption of fish will reduce global GHG emissions
- Enable a sense of purpose
- Support employees to grow
- Safe working environment
- Enable local economic prosperity
- Offer local employment
- Promote dialogue and continuous improvement
- Work with suppliers to promote more sustainable solutions
Contribute to facts-based communication
- Share Best-Practices
- Facilitate development and implementation of industry standards
- Grow revenue and reduce costs
- Reduce risks of investment
- Improve Return On Investments
- Facilitate the development and implementation of smart, fair and enforced industry regulations