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Home Sustainability Knowledge How do we create value for society?

How do we create value for society?

Our vision is to lead the Blue Revolution. Our purpose is to offer a growing population a healthy, tasty and sustainable food. Our strategy is built on a fully integrated value chain. Our guiding principles are profit, product, people, planet and values are passion, change, trust, share.

Why do we exist as a business?

Our Vision

Leading the Blue Revolution

Our Purpose

Offer a growing population a healthy, tasty and sustainable food

Our Strategy

Fully integrated value chain. Read more about Our Value Chain

Our Guiding Principles

Profit, Product, People and Planet

Our Values

Passion, change, trust and share

Where do we play?

Feed

Leading the Blue Revolution

Farming

Farm-raised Atlantic salmon and primary processing in Norway, Scotland, Chile, Canada, Ireland, Faroes.

Sales & marketing

Secondary processing, value added operations, sales and logistics in Europe, US and Asia.

How do we succeed?

Global Presence

Making food from the ocean available worldwide

Fully integrated

From feed to fork

Focus on product quality & sustainability

The Mowi way

One company approach aligned with the highest standards

Innovation

R&D teams and global technical networks Read more on innovation

The Value we Create

Consumers & customers
  • Offer safe, sustainable and tasty food
  • Focus on consumer and customer value to be the preferred supplier
  • Dietary shifts to higher consumption of fish will reduce global GHG emissions
Employees
  • Enable a sense of purpose
  • Support employees to grow
  • Safe working environment
Local communities
  • Enable local economic prosperity
  • Offer local employment
NGOs
  • Promote dialogue and continuous improvement
Suppliers
  • Work with suppliers to promote more sustainable solutions
Media

  • Contribute to facts-based communication

The Industry
  • Share Best-Practices
  • Facilitate development and implementation of industry standards
Investors and creditors
  • Grow revenue and reduce costs
  • Reduce risks of investment
  • Improve Return On Investments
Authorities
  • Facilitate the development and implementation of smart, fair and enforced industry regulations

Knowledge

Risk relates to uncertainty and the factors that may prevent us from generating the expected returns, reaching our goals and deliver on our strategy. Through our risk management processes we identify, quantify, and define actions to manage the risks we are facing. We split our defined risks into sub...
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Mowi collects and reports on a large number of sustainability metrics. The table below consolidates our environmental and social data to help with further analysis. ...
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We believe that investments in new knowledge and research will allow for sustainable increase in ocean-based food production. At Mowi, we utilize our full value chain, empowered by new and emerging technologies, to make significant strides to improve our production. Mowi is the only salmon producer ...
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We have a clear vision: Leading the Blue Revolution. To achieve it, we need a plan that supports our positive and long-term economic and social impact. Leading the Blue Revolution Plan is underpinned by specific commitments to ensure the seafood we produce and sell all over the world takes good care...
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Transparency builds trust. Being transparent about our environmental, social and product performance is key for building trust with our stakeholders and correcting misinformation. Our sustainability data is audited by third parties and reported according to global standards such as the Global Report...
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We have a clear vision: Leading the Blue Revolution. To achieve it, we need a plan that supports our positive and long-term economic and social impact. Leading the Blue Revolution Plan is underpinned by specific commitments to ensure the seafood we produce and sell all over the world takes good care...
Read more
1. We listen to our stakeholders As a global seafood company, our activities influence a diverse group of stakeholders. At the same time, our stakeholders’ viewpoints and decisions also have an impact of the success of our business. Therefore, ongoing engagement with our key stakeholders is inherent...
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