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Innovation at Mowi

The focus behind all innovation activities in Mowi, from small local initiatives to larger global research projects, is always the increased and improved production of sustainable, healthy and safe seafood. To accelerate this, our strategic investments in digitalising and automating our value chain – Mowi 4.0 – are harnessing cutting-edge technology to help us use resources more efficiently, reduce waste, and farm with greater precision at every stage.

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Innovation at Mowi

Knowledge

At Mowi, we are committed to achieving a zero-fish-escape target. Escape incidents are very rare during a production cycle; however, due to unforeseen factors, fish may escape from our farming facilities. Salmon escapes are most commonly caused by severe weather, structural issues at farming sites, ...
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We care for every aspect of our salmon and are the only salmon producer with complete control over our value chain, from genetics and feed, to processing and logistics. Having an integrated value chain allows us to take the lead in all key areas, control our products from roe to plate, and be more p...
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Caring for our fish lies at the heart of what we do, and our primary goal at Mowi is to raise healthy fish and protect their welfare at every stage of the farming process. Our salmon are cared for to industry-leading health and welfare standards by our highly trained farmers, veterinarians and biolo...
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The aquaculture industry has some of the strongest regulations globally, particularly around environmental protection. Mowi adheres to rigorous operations and an ongoing monitoring programme to ensure that the environment is protected and that there are no negative long-term impacts. ...
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At Mowi, we select the strongest, healthiest, and tastiest of each generation to create the finest broodstock. We invest significant efforts and resources to improve the performance, disease resistance, welfare and quality of our fish. ...
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Mowi uses a combination of farming techniques to ensure our salmon have the best start in life. Whether on land or at sea, we raise our salmon using various farming techniques that closely resemble a salmon’s natural life cycle. ...
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The main difference between wild-caught and farm-raised salmon is their environment and diet – wild salmon come from natural oceans and eat items found in the marine ecosystem, while farm-raised salmon are grown in controlled settings and fed a scientifically managed diet – neither of wh...
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Mowi’s sustainable salmon farming practices prioritise minimising environmental impact. Our farms adhere to stringent sustainability certifications to ensure they operate in an environmentally friendly manner. Some of our other efforts include controlling waste, freshwater stewardship, and implement...
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Risk relates to uncertainty and the factors that may prevent us from generating the expected returns, reaching our goals and deliver on our strategy. Through our risk management processes we identify, quantify, and define actions to manage the risks we are facing. We split our defined risks into sub...
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Mowi collects and reports on a large number of sustainability metrics. The table below consolidates our environmental and social data to help with further analysis. ...
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We believe that investments in new knowledge and research will allow for sustainable increase in ocean-based food production. At Mowi, we utilize our full value chain, empowered by new and emerging technologies, to make significant strides to improve our production. Mowi is the only salmon producer ...
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We have a clear vision: Leading the Blue Revolution. To achieve it, we need a plan that supports our positive and long-term economic and social impact. Leading the Blue Revolution Plan is underpinned by specific commitments to ensure the seafood we produce and sell all over the world takes good care...
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Transparency builds trust. Being transparent about our environmental, social and product performance is key for building trust with our stakeholders and correcting misinformation. Our sustainability data is audited by third parties and reported according to global standards such as the Global Report...
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Our vision is to lead the Blue Revolution. Our purpose is to offer a growing population a healthy, tasty and sustainable food. Our strategy is built on a fully integrated value chain. Our guiding principles are profit, product, people, planet and values are passion, change, trust, share. ...
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We have a clear vision: Leading the Blue Revolution. To achieve it, we need a plan that supports our positive and long-term economic and social impact. Leading the Blue Revolution Plan is underpinned by specific commitments to ensure the seafood we produce and sell all over the world takes good care...
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1. We listen to our stakeholders As a global seafood company, our activities influence a diverse group of stakeholders. At the same time, our stakeholders’ viewpoints and decisions also have an impact of the success of our business. Therefore, ongoing engagement with our key stakeholders is inherent...
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