August 2021 - MOWI - Scotland

MOWI salmon: Coming to a screen near you!

National TV advertising, partnership with Kimberley Wilson and innovative new packaging – the consumer marketing campaign for the MOWI brand range is ramping up. Today sees the launch of our branded national TV advertising campaign. With spots across many satellite channels as well as ITV and Channel 4, it is anticipated that over 65% of

First farmed wrasse from Anglesey Hatchery introduced to our farms

A significant milestone was reached in August when ballan wrasse, reared by our colleagues at our Anglesey Hatchery in Wales were successfully delivered to our seawater farms. Around 40,000 wrasse have so far been introduced to pens at Loch Duich, Invasion Bay, Camus Glas and Loch Leven with more to follow. Speaking about the development,

Fancy some fresh salmon tonight?

This is no problem now that the MOWI salmon range is available to order via Amazon Fresh to an ever-increasing range of postcodes. Jo Nola, Marketing Manager, explains the move: “Consumer trends are changing all the time and, as seen with the growth of Deliveroo, impulsive shoppers who decide that day what they want for

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