National TV advertising, partnership with Kimberley Wilson and innovative new packaging – the consumer marketing campaign for the MOWI brand range is ramping up. Today sees the launch of our branded national TV advertising campaign. With spots across many satellite channels as well as ITV and Channel 4, it is anticipated that over 65% of
A significant milestone was reached in August when ballan wrasse, reared by our colleagues at our Anglesey Hatchery in Wales were successfully delivered to our seawater farms. Around 40,000 wrasse have so far been introduced to pens at Loch Duich, Invasion Bay, Camus Glas and Loch Leven with more to follow. Speaking about the development,
This is no problem now that the MOWI salmon range is available to order via Amazon Fresh to an ever-increasing range of postcodes. Jo Nola, Marketing Manager, explains the move: “Consumer trends are changing all the time and, as seen with the growth of Deliveroo, impulsive shoppers who decide that day what they want for
Staff from our Linnhe division of farms had cause for celebration in July when its farms, Gorsten, Leven and Kingairloch, reported their best ever cycle. Salmon raised in these four farms had an average harvest live weight of 6.25kg and were given a superior grading of 96%. With an average cycle length of 462 days
With results day in Scotland just a week away, we wanted to take the opportunity to highlight the opportunities available to young people in aquaculture. At Mowi, we have over 100 different roles available to suit all types of interests and skillsets. Whether your strength is maths or science, or you have a passion for
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