salmon Archives - MOWI - Scotland

MOWI UK launches new range into ready-to-cook category

The MOWI salmon brand has expanded into a new category – the ready-to-cook, added-value sector with the launch of MOWI Bistro Bakes. A range of four salmon recipes ready to go into the oven are now available in various UK retailers, including Sainsbury’s and Asda stores nationwide. With Scottish ASC certified salmon at centre stage,

Mowi’s 2022 Annual Report Online Now

March 23, 2023 Mowi is pleased to publish its 2022 annual report, downloadable online at https://mowi.com/investors/reports/. Mowi is the world’s largest Atlantic salmon farmer with 20% of the global market share and is ranked as number one on both market capitalisation and sustainability. In 2022, 11,500 Mowi professionals produced of 464,000 tonnes for 70+ markets

MOWI takes meals to the next level

MOWI’s sponsorship of ITV1 and ITVX’s exciting new cooking competition, Next Level Chef, featuring Gordon Ramsey, Paul Ainsworth and Nyesha Arrington is on track to reach 15 million viewers by the end of the series. Launched last month and running every Wednesday evening, the contestants are a mix of talented home cooks, social media stars

MOWI Salmon sponsors Steph’s Packed Lunch on Channel 4

MOWI Salmon UK has found its perfect lunch partner with Channel 4’s Steph’s Packed Lunch. As the new sponsor of the popular daytime show, TV screens across the country are beaming our delicious salmon to hungry viewers across the UK. Jo Nola, Marketing Manager at MOWI Consumer Products UK, said: “This is a great opportunity

Wrasse performance beyond expectations

Mowi’s production of ballan wrasse that aid in natural sea lice control has exceeded expectations. Wrasse and lumpfish – also referred to collectively as “cleaner fish” – are effective “pickers” that help keep larger fish like salmon clean of tiny external parasites. Mowi Scotland’s cleaner fish are raised in recirculating aquaculture facilities across the UK

Make it salmon this year!

2021 certainly ended on a high for MOWI. Our brand tracking survey reported in December that over half of all Tesco and Sainsbury’s shoppers were actively considering purchasing MOWI salmon, ahead of other branded competition. This is a great achievement considering the MOWI range has been on shelf for less than a year. A huge

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